Amazon Pantry

While wanting to order a product in Amazon pantry, I came across products from Solimo and Tata. If it had been a retail store, I wouldn't have bothered to check out the Solimo product because I hardly heard about it.

But it's Amazon, and like every customer, I wanted to feel 'smart' by picking the 'best' product.

The reviews of Solimo's product were higher than that of Tata's product. I was confused. I purchased Tata's but not before questioning a hundred years of legacy because of a couple of reviews.

The battle between the Amazon-owned private labels such as Solimo, Amazon basics, and the established products is in the nascent stage, and Amazon has the upper hand.

Amazon's algorithm controls the display of the products on the website. It also manages the reviews which affect the product's image. In other words, the battle is fought on Amazon's turf.

With all the qualitative data in the form of reviews, Amazon can also make more products that acknowledge the suggestions and complaints of millions of people.

Manufacturers who get swayed by the growth in the e-commerce sector and mobile penetration in the country and don't give attention to the retail formats are at high risk of losing their strong foothold in the market.

Orginally published on LinkedIn